Changing Normswith a generation
About Surround Sound Kenya
Across Kenya, progress in health, education & gender equality has opened new opportunities for young people. Yet many of these gains remain fragile.
When Norms Hold
Young People Back.
This media-first approach is driving long-term, population-level change and changing the story for this generation of young Kenyans.
Surround Sound Kenya exists to address those root causes.
Our Main Partners
Through trusted brands such as Shuga and Shujaaz, young people encounter relatable characters and stories that reflect the realities they face.
These ideas then continue beyond the screen, spreading through peer conversations, youth networks and community dialogue.
The Long-Term Vision for Surround Sound Kenya
2024–2026
Building the Engine
Combining storytelling, youth engagement and community partnerships to influence social norms at population scale.
2026–2028
Expanding the Platform
Supporting additional development priorities affecting young people and families.
2028–2029 Enabling Long-Term National Impact.
Horizon areas:
Maternal Health & Early Childhood Development
Supporting young families with information and social support around pregnancy, parenting and early childhood development.
Poverty Reduction
Agriculture, skills development and youth employment — helping young people navigate pathways to economic opportunity.
Wider Health Priorities
Expanding engagement on broader health challenges affecting young people and communities.
The Surround Sound Approach
A National Programme for Social Norm Change
A coordinated system capable of reaching millions of young people across Kenya and influencing attitudes and behaviours at scale.
Norms do not change because of a single message.
They shift when young people encounter the same ideas repeatedly across the environments that shape their daily lives.
Surround Sound Kenya surrounds young people with consistent narratives through:
